You know the names like Perez Hilton, your favorite About.com (or Examiner/Yahoo Voices/Huffington Post) contributor. Or even your favorite celebrity that has found a nice stream of income by blogging.
And here you are, wasting away at a job you hate with a passion, while that cool product you developed a some time ago has the potential to be profitable but needs the right promotion.
Good blogging does not require hours and hours of weekly writing that result in pennies (do the math by counting your time AND your bills if you don’t believe this). Some people become discouraged when they realize that planning comes with making a profit, just like every other business.
Having Content Worth Reading (and Sharing)
While there is no set format to writing successful posts, you have to publish something of interest in the first three sentences. Search engines will publish these (or a portion) as a summary that can be viewed online.
The other important factor is the reader. Rambling about something that is irrelevant to the blog headline within the first 30 seconds of reading will bring a loss. Even veteran bloggers have suffered the consequences of being self-absorbed at one time or another. Repeat offenders found that they lost their audience to the competition.
Creating a Great Headline
This is what will draw in readers, but how?
1) Use action words
2) Get to the point
3) Make the headline interesting
While there are many words to choose from, here are a few that bloggers and authors have found to be effective when getting attention.
You can publish mindless content daily and make a few dollars.
You can publish meaningful content monthly (or less) and make a few dollars.
So with this simple math, this means for the person looking to make a name for themselves, they will want to publish interesting content at least three times a week in order to be successful. This will help to establish an audience quickly, your content will be backlinked often and you could possibly become a respected source in your industry. This doesn’t happen overnight or within a month. However, providing a voice that is interesting, informative and is really you will bring in a legitimate audience in little time with the right marketing.
This can be in form of enabling the RSS feature on your blog, social bookmarking or writing a similar topic for a content management company like About, Examiner or Yahoo Voices (formerly known as Associated Content). These are respected as new applicants are screened, writer training is offered (or mandatory before going live) and there is high traffic. If using bookmarking or other social mediums, make sure that all content is tagged correctly and correctly categorized (no ‘miscellaneous’ or general categories like Automobile or Food). If your specialty is is antique auto parts or baking French desserts, choose those mediums that will make it easy for readers to find you.
Advertisers and Affiliate Programs
In the initial stages, it’s common to want an alliance with anyone that deals with a newbie blog. This is not bad but most reputable social marketers normally want a blog that has a certain number of posts and has been live for at least a few months. Some will only accept blogs with an Alexa page ranking of 2 or better and some companies will not accept those with less than a 6 page ranking.