Reliv International is a nutritional product and promotion company based in Chesterfield, Missouri. Its founders, Robert and Sandy Montgomery, built a business model based largely on the nutritional products designed Dr. Theodore Kalogris. The company’s mission is to nourish the world. In 1988, they began their distributor network which now numbers in the tens of thousands. Reliv owns five nutritional patents with more on the way. Its operations span over fourteen countries and is looking to expand throughout Europe and Asia.
The company’s success has lead it to float its shares on NASDAQ under the ticker RELV. It has been featured in Business Week and Forbes as among the best and high growth small companies. Reliv’s business model is based off of product sales less distributor expenses. There is an opportunity for individuals to part take in the success of Reliv by becoming a distributor and building one’s own sales leads.
The nutritional products are developed for a number of specific needs. Their products target digestive health, blood sugar management, energy and performance, women’s health, joint health, kids health, heart health, anti-aging, and delight. Reliv classic and Reliv NOW provide a balanced mix of vitamins, minerals, herbs, and protein. NOW for kids is specifically formulated for growing children. Some of the other products include Reliv Delight which is a supplement that can be used as a milk replacement.
The differentiating aspect to their products is that they are designed to be readily absorbed by the body. Reliv calls this bioavailability. Their products also target optimal nutrition beyond the simple minimal daily requirements. Furthermore, the products mix the vitamins and minerals with other nutrients that act as catalysts that allow the body to receive the highest benefits. Reliv also guarantees the use of quality ingredients.
As a distributor, one can share in the company’s overall success as there are incentives that allow for total profit sharing. This occurs only at the Ambassador level. One needs to generate at least 4,000 per month to reach the lowest ambassador level. There are up to five different levels of ambassadorship, each one offering a higher profit sharing percentage along with additional benefits. The Reliv website offers greater detail regarding the different tiers.
There are four other income options or avenues, as Reliv calls them, below the ambassador level. The most direct one is the retail income which represents about twenty to forty percent of sales. The next level is the wholesale income which generates income from establishing distributors as part of their sales network. These distributors would then go on to generate sales which will benefit the senior distributor. There are also override incomes which are residuals from any sub-distributors that break away and establish their own distributor network. Cash bonuses and trips round out the fourth option.
Reliv has also established a public Foundation sponsored through their distributor network. The goal of the foundation is to provide nutritional assistance for individuals or other organizations globally who may be in need. There is a nomination process that helps screen through the most needy and then direct their efforts accordingly. The foundation is supported by donations from distributors.
Reliv International has built a tremendous distributor network that has been around for decades. Its products try to help meet the ever growing global nutritional needs. Also, it provides a great opportunity for entrepreneurs to take advantage of their sales distributor channel. The company pays out a considerable amount of the gross profit to their distributors, which are the main sales drivers for their products. The company is also ever evolving to meet the continuous challenges of the under nourished.
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Thu, Jan 14, 2010
Network Marketing