Brandon Koon Blog

Xango Review: Founded in 2002 and headquartered in Lehi, Utah, XanGo is a private company that has gained fame for its various health and skin care products. Its most famous product is XanGo juice, a mangosteen based product that serves as a nutritional supplement.

The juice is marketed as a healthy product, containing juices from a wide variety of fruits including blueberries and apples. The organization also manufactures and sells Eleviv, an herbal health supplement that supposedly restores metabolic balance, a key to maintaining a healthy weight. Lastly, Glimpse Intuitive Skin Care is a group of products made from natural and organic materials, including mangosteen byproducts, for healthy skin.

XanGo is a privately held company with five of its original founders serving as executives or members of the Board of Directors.

The organization has been named a ‘best place to work’ in the state of Utah, and has been recognized for philanthropic efforts and corporate responsibility. Ernst and Young have also acknowledged two of the original founders and executives, Aaron Garrity and Gary Hollister, for their entrepreneurial skills.

Although they do not disclose financial statements, sales of the three major products, XanGo Juice, Eleviv and Glimpse Intuition Skin Care have been on the rise since the company’s founding in 2002. In 2008, the company’s sales were said to have reached over one and a half billion dollars.

The company has participated in corporate sponsorship programs, grant making and making political contributions. It has been a top donor to Senator Orrin Hatch of Utah, donated to the local arts council and has become the official corporate sponsor of Real Salt Lake of Major League Soccer.

It has taken steps to partner with local and international nonprofit organizations that benefit children’s health and development, and it has committed seven percent of its profits to various children’s charities.

More than seven hundred thousand distributors, according to the U. S. Federal Trade Commission, sell its juice products. This is in over fifteen markets worldwide, including the United States and various countries throughout the South Pacific, Europe and Asia.

The juice itself is based on mangosteen aril and pericarp puree, but also incorporates juices and purees from cranberries, cherries, strawberries and raspberries. Despite attempts and appeals, the corporation was not granted a patent on their juice product from the U. S. Court of Appeals for the Federal Circuit.

The juice and health products have stirred some controversy for the corporation. They have been issued warnings from the Food and Drug Administration as a result of their advertising tactics and claims about health benefits. By marketing the product as a drug, rather than a food product, with various health benefits, the FDA indicates that they are in danger of violating regulations.

Medical research organizations, like the Mayo Clinic of Minnesota, argue the special health qualities of this juice as an effective treatment for chronic or serious health problems and diseases.

The company was at the center of trademark litigation when Tahitian Noni International sued the company for stealing its ideas for health supplements that use mangosteen byproducts. Some XanGo executives and founders were originally employees for Tahitian Noni International, and are accused of stealing ideas. The companies eventually settled out of court for an undisclosed amount, but not after a countersuit was filed.

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