These days, people from all walks of life truly believe they can become an instant celebrity by whipping out their camera phone and hitting the “Record” button and uploading to their favorite video sharing site.
This is only the half of it.
While many instant stars do reap some nice monetary benefits, especially those defined as “lazy income”, getting there is the real work.
Some reality stars may say that they got their break based on who they knew (which is common with the regular working person) or someone owed their agent a favor. The audition process involved with an uploaded video that you think is great can be far less selective.
In other words, the competition for traffic is much more steep and without a hook or something that the audience will find interesting. They are the ones that will tell others in their social network, forums, and not to mention friends and family members about the contents of your video.
Here are some simple things to keep in mind if your budget does not allow hiring someone to do your filming and marketing.
Stick with a tone that works with the audience. In other words, if your blog is of a fun-loving nature, do not make the video serious or monotonous. And vice versa. If you want to bridge the gap between informative and entertaining, take time to write a script and make sure that ad libs are kept to a minimum. Sometimes, it is common for people to ramble into another subject when they get too comfortable.
Create a schedule. And stick with it. If you upload videos the last Friday of the month or every other Sunday, make sure that your skipped days are few and far between. If uploading less frequent works better, monthly may be great until you find an audience.
Take a topic and make it a series. An example would be to create a video about a subject, followed by one with Q&A and possibly an update, Or just spread one topic as far as it will go.
Talk to others. Getting feedback from those that care about you or your business can be great before hitting the ‘Upload” button. Listening to their ideas can also save you time in the editing process.
Check out what the competition is doing. And find ways to do it better – or differently. Keep your audience in mind though as their time is precious (remember the 30-second elevator pitch).
Making videos can be fun and you may even get a little excited when you see the number of views going up but one final thing to keep in mind is longevity.
If your brand is something you really stand by, even if its silly humor, being memorable is important. This is why uploading videos that have bad audio or a jumpy picture is not a great idea. If necessary, get a friend to help out or invest in a sound system (Audacity can be downloaded for free) and tripod. If you realize what rewards will come your way with a great video, it will be worth the investment.