If you remember that curiosity killed the cat, you should also realize that cats have nine lives. Sounds a little silly but it does apply to your brand when trying to rebound from a dry spell or giving your image a little oomph. Being nosy and taking time out to observe and make notations can make a huge difference in your profits.
You know that cats tend to be very quiet, sneaky and are serious observers. In fact, you may have a funny story about a cat walking up on you when it was the least expected. Maybe you were caught cheating on your diet, your mate or just up to no good. And you probably were very happy that the cat couldn’t tell others about what was witnessed, that’s where the similarities end. The more words you use to communicate, the better.
Getting Up is Half the Fun
If you are a person that runs from a challenge, let me tell you that you may want to invest in some fight gear now – gloves, shoes and maybe a raw steak – because you will have to make some decisions that could make you or break you. That is unless you take the time to work out the kinks. But you can look forward to getting knocked down at least once while running your online business.
Start with the Basics
Using a keyword tool will help you a great deal, especially if you have a blog or e-zine that is online. A great one can found at Google (Go to Products>Adwords>Tools and Analysis>Keyword Tool), Word Tracker and others. Most of these are free though paid options are available but for now, you just want to find keywords relevant to your brand.
For instance, if a person were to call their business “Fancy Feline Footwear”, it may get some attention with the right marketing but very few people are looking for ‘feline’. Most users want something for their ‘cat’, so this is a term you will want to make part of your search engine strategy.
Wander into Opportunities
You will have times when all of your orders have been fulfilled, you’ve blogged and maybe done some article marketing or bookkeeping and now you’re surfing around the net. What are you looking for? Recipes? Celebrity gossip? How about looking for opportunities that will help you make money?
If you believe that you have the perfect e-book in mind, the discipline to teach an online class or just want to look into work-for-hire (WFH) opportunities such as writing sponsored posts for other companies or participating in marketing opportunities where you will be given a product to review and write about. You can also find out how Pinterest can work for your business, since it is the new social media craze. Look directly into these opportunities and begin to do research on those companies that will allow you to make money while you retain your rights.
Your podcast can be converted into a video and uploaded to several video sharing services and if you haven’t sent your podcast to Podcast Alley or other podcast directories, get on it now.
Same goes for your social media accounts. If you have not created a Facebook page or Twitter account for your business, get started and use the keywords found, update it with fresh (and relevant) content so you can become eligible for marketing opportunities in your industry.


















May 7, 2012
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