At one point in your life, you probably had to attend a job orientation where your new employer made everyone stand in front of a group of people and introduce themselves. You may have also been prompted to discuss your title and location of where you were working.
Fun times, huh?
If you take the time to recall, some people were less than enthused (probably because they needed something that would just pay the bills) but then you had those who boasted that they were going to take the company places and they tended to stand out the most throughout the session.
Now whether the person who had a rather humble presentation was the one who would eventually run the company as finding out whether an employee is excellent is a lengthy process. When online, it may help to have a more assertive presence.
If you have ever heard the expression ‘How will you know how you will get to your destination if you don’t know how you’re going to get there?’, then you realize that having a plan of action is important.
Obviously, saying and doing produce entirely different results in anything but when it comes to getting leads, your actions have to be consistent as well as on target.
Getting Them to Come To You
You have a great product or idea and people can see this but what your marketing has to demonstrate is how it will benefit your prospects. Will it save them time, money or will it improve their appearance?
Taking the time to describe this in as little time possible will begin to drive traffic. So you need to develop an elevator pitch that includes the benefits.
Getting From Behind the Box
You are plugging away from behind the monitor but how are you going to reach your audience? Yes, you may submit your content to search engines and directories and maybe a couple of social media sites but are you really reaching the right people?
Taking the time to research where your target can be found is important. This is why you should not submit your content to categories labeled ‘Miscellaneous’ or ‘Other’ because it’s similar to someone going out in the middle of the street and yelling randomly that they are going to help their new employer grow quickly. No one cares.
Keep it Flowing and Take Notes
Many who enter business for the first time tend to underestimate marketing. They spend too much money on the right campaign but expect results with the first few views. More commonly others spend too little on exposing their product to a general audience. Both methods are a waste of money and time.
By utilizing a sound marketing campaign that is frequent and targeted to those who are likely to buy, you are off to a great start. However, it is important to track the number of responses. How many inquired? How many of those inquiries turned into sales?
When you compare on a weekly or monthly basis, you can tailor your approach. Shorten your headlines, look into other methods of exposure and speak to others about your marketing.