Tag Archives: setting goals

Selling Your Brand to Online Businesses

May 16, 2012

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If you’ve ever wondered how some people really make money from their blog, it takes a little more legwork on your part.

Yes, there are the affiliate programs as well as online marketing companies that pay you to blog about different products and services.

Then again, you can eliminate the middle man and keep the profit for yourself.  Yes, there is one online marketing company that takes 50% of what an advertiser pays to have a link and relevant text (sometimes up to 400 words) placed on YOUR blog.

And unlike some content management services (CMS), you get no byline or residual, just a one-time payment that could be as little as $5 per blog post.

Some of these marketing companies may even pressure you to place ads that have nothing to do with your brand that you have worked hard to create and maintain.

While you may see this as a cup of coffee at your favorite franchise, you are actually killing your brand by accepting all of these ads.

Oh yeah, the best part is that you may have to wait at least a month to receive your money, depending on who is remitting payments.  I’ve even had to remind people that they forgot to pay me.

Taking Control

Now if you have decent traffic or a good number of social media followers, you can solicit prospects with a simple letter.  O,r if there is a product that you already use and have reviewed it a few times, then you can reach out to the marketing contact of the company and negotiate a deal on your own terms.

Some may want for you to keep the post up for as long as 30 days or on the main page for a certain number of days.  If you’re a daily blogger, one solution would be to increase the number of visible entries per page.

The First Contact

Before sending an email to the owner of the site, you want to gather data about your brand.  The purpose is to present to them what it is you can offer them.  Does your site have a lot of visitors?  If so, how many? How many Twitter followers do you have?  What is your Alexa page rank?  What associations do you belong to? Every little bit of information you can present helps a great deal.

When you have all of this together, you can do one of two things.  If your data exceeds one letter-size page, then list everything but keep it separate from the initial letter.

In the letter, you want to get the name of the site owner or person in their marketing department. After the salutation, you want to describe who you are, what your brand is about and that you are interested in having them buy space on your site in exchange for more exposure.  You can include about 3-4 of the benefits or if you have a separate sheet, offer to send this data in a follow-up email.

The Response

There is a chance that your letter and information may be forwarded to an outside marketing company and they could be a little discriminating when it comes to compensation or whether your brand would be compatible.

Don’t fear as some companies may offer freebies in lieu of monetary compensation.  You may be asked to participate in a campaign for a product that is not yet on the market.  If your brand is new or rebounding, then don’t be too eager to negotiate for money.  This could also be a test to see how well you deliver first.

You also may need to adjust your approach but keep it simple and without buzzwords as this can be a little too aggressive or come off as spam.

 

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Cross-Sell to More Cash

May 11, 2012

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Growing up, you probably had a job at a fast-food or retail chain and your boss got on your case about letting customers know that free shakes come with that order. Or, if they buy one pair of glitter shades, the hot pink ones are half-off – today only.

Such wonderful memories they are but this was to get you ready for the world of moving units in business.  Yes, you were probably that employee or boss who wondered why things must be so hard when one small order of fries will not make or break the company.

Yes, that burger clown on TV has a crazy advertising budget and can afford to give away meals to many people before there is an actual loss.  Same goes for that retailer that wants you to create that sense of urgency by implying that the stock is low on a sale item, even though there are more than a few dozen in storage.  And as far as the remaining items go, you knew that they would be marked down to nearly $0 the following week.

Now you’re the one in charge and though you don’t want to twist anyone’s arm, you’ve got bills to pay or worse, you’re working on a credit extension now.

In the online world, there are many business advantages and one of those is that digital items need no storage, other than your hard drive.

So isn’t this more reason to seize the opportunity?  For one, if you don’t ask then you won’t know if your customer wants to buy this extra item at 50% off – TODAY ONLY.

Say you have a series of online articles related to your industry.  Not only do you collect a residual (pay-per-click, or PPC) but since you (hopefully) own the rights, you can tailor them to a particular audience, throw in some graphics and call it an e-book.  Charge $10 (or more) from your site but when you buy ‘X’ product; you can get the book for only $7 as part of a “bundle deal”.

Those big corporations had to start somewhere and most likely used these tactics and more to get ahead.

Another example would be a bookkeeper that is experienced in consumer finance.  Though she makes a nice living preparing taxes during the early part of the year, she’s noticing more business from brand-new small businesses that need to file taxes quarterly.  Most of these people are former 9-5ers who’ve been laid off or decided to strike out on their own.  All they know is to get a weekly check and spend it.

So our bookkeeper decides to reach out by creating a series of e-books based on her revenue-based blog.  These are entertaining yet informative articles that let people know how to spend wisely while transitioning, how to make small investments and find resources that pay more interest than the usual bank savings account.  The bookkeeper can also double her money by placing advertisements from other companies in the book where she already has an  affiliate account. She gives one book away with every referral or new customer and often people return for more unaware that the same information can be found online for free.  It’s only her level of  candor that makes it a great match for her audience.

Sell, sell, sell.

 

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Making Your Brand Stand Out

May 9, 2012

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Back when I was in school, there was a student who liked to imitate Arnold Horshack , a nasal-sounding young man from the 1970’s sitcom, ‘Welcome Back Kotter’ by quickly raising his hand frantically and yelling out , “Ooh ooh ooh” when the teacher asked the class a question.  While it was funny years after the show was cancelled and this student milked every minute of the laughter, his gimmick to get attention wore itself out within weeks.

Had he used a witty style that was flexible or at least original, there may have been a little more longevity at his feeble attempt to make Science 1 more fun.

Hopefully, you as an online brand take things more seriously.  Meaning when it comes time to put a marketing plan into place, you have researched and come up with something that is not only creative and original but will have some shelf life.

Or maybe you have several products that may be considered seasonal and your campaigns run accordingly.  Say if a clothing business is enjoying the benefits of spring (such as the warm weather), she should have her marketing plans ready to go for summer and working on fall as we speak.  If not, then she’s setting herself up for an epic fail because time isn’t something you can get back, unlike money.

If you don’t see the importance of a strong marketing strategy for your brand by now, think about how new clients will find you online.  Do you know how easily you can be found in an engine search?  When was the last time you did any marketing or promotion outside of telling someone in your social circle?  If you have a hard time answering any of these questions, then take note.

Marketing is an ongoing process.  While you may know of a funny or special ad that has not changed in many years, this is not always the case for most businesses, especially one that runs solely online.  You may not have the resources to have a storefront, you can sell yourself easily just like if you were paying for a brick-and-mortar building every month.

Find an aspect of your business that a consumer would find interesting.  If you have a catering business, you could give away short tips in an e-book, as part of a content marketing strategy or video which could go on to be monetized.  Same goes for a bookkeeper or anyone selling professional services.  Instead of looking at it as giving too much away, think of it as creating a level of engagement – and you are in control of the conversation.

Mix and mingle with like brands.  You can participate in a link exchange or open a Pinterest account and find people who are interested in your industry.  Think about it, if you sell men’s business clothing, not everyone who sells men’s clothing is the competition.  Not when you have clothing sellers that cater to the big & tall man, those who market to a younger demographic and so on.  This is why it helps to observe the competition because they could be the inspiration you least expected

Look closely at your past campaigns. Note which ones had a nice reception and which fell flat.  You can go through magazine, books and get ideas for campaigns that would be compatible with your business.  And don’t be afraid to ask for feedback.  Do people find you funny, informative or a little of both?  Did your last ad inspire them to buy or tell someone else with a direct link to your site?  If not, this is something to aim for in creating a new marketing campaign.

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Cash in on Your Curiosity

May 7, 2012

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If you remember that curiosity killed the cat, you should also realize that cats have nine lives.  Sounds a little silly but it does apply to your brand when trying to rebound from a dry spell or giving your image a little oomph.  Being nosy and taking time out to observe and make notations can make a huge difference in your profits.

You know that cats tend to be very quiet, sneaky and are serious observers.  In fact, you may have a funny story about a cat walking up on you when it was the least expected.  Maybe you were caught cheating on your diet, your mate or just up to no good.  And you probably were very happy that the cat couldn’t tell others about what was witnessed, that’s where the similarities end.  The more words you use to communicate, the better.

Getting Up is Half the Fun

If you are a person that runs from a challenge, let me tell you that you may want to invest in some fight gear now – gloves, shoes and maybe a raw steak – because you will have to make some decisions that could make you or break you.  That is unless you take the time to work out the kinks.  But you can look forward to getting knocked down at least once while running your online business.

Start with the Basics

Using a keyword tool will help you a great deal, especially if you have a blog or e-zine that is online.  A great one can found at Google (Go to Products>Adwords>Tools and Analysis>Keyword Tool), Word Tracker and others.  Most of these are free though paid options are available but for now, you just want to find keywords relevant to your brand.

For instance, if a person were to call their business “Fancy Feline Footwear”, it may get some attention with the right marketing but very few people are looking for ‘feline’.  Most users want something for their ‘cat’, so this is a term you will want to make part of your search engine strategy.

Wander into Opportunities

You will have times when all of your orders have been fulfilled, you’ve blogged and maybe done some article marketing or bookkeeping and now you’re surfing around the net.  What are you looking for? Recipes?  Celebrity gossip?  How about looking for opportunities that will help you make money? 

If you believe that you have the perfect e-book in mind,  the discipline to teach an online class or just want to look into work-for-hire (WFH) opportunities such as writing sponsored posts for other companies or participating in marketing opportunities where you will be given a product to review and write about.  You can also find out how Pinterest can work for your business,  since it is the new social media craze.  Look directly into these opportunities and begin to do research on those companies that will allow you to make money while you retain your rights.

Your podcast can be converted into a video and uploaded to several video sharing services and if you haven’t sent your podcast to Podcast Alley or other podcast directories, get on it now.

Same goes for your social media accounts.  If you have not created a Facebook page or Twitter account for your business, get started and use the keywords found, update it with fresh (and relevant) content so you can become eligible for marketing opportunities in your industry.

 

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Use Direct Mail For Improved Revenue

May 4, 2012

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If you’re still using offline marketing tactics to market your business, I got some news for you.

Because many post offices across the U.S. are cutting back on staff and slowly removing postal boxes from the streets, your flyers, self-mailers and other promotional materials may not reach your customers.  Or worse, they could reach them at a much later date.

And when it comes to clearance sales or any opportunity for a shopper to save money, there is nothing more disappointing than knowing that they missed out on a great buy.

So what’s a business to do? Get a new direct marketing campaign, of course.  One promotional strategy that can’t be over looked by an overworked and under-appreciated postal employee is the one that should be figured into your marketing plan upgrade.

But before you invest money on a new mailing list, here are some things you can do that will actually save you money first.

  • Update current list by making note of any returned mailings or people you know who have moved out of the area.  It is tedious and maybe you can get a friend or associate to help you, cutting the time by as much as half.
  • Renovate your flyer by using these guidelines.
  1. Make sure your headline is in bold letters and has some level of engagement.  This may be in the form of a question your customers can relate to.
  2. The body copy is to the point with the proposition or answer to the customer’s possible problem.
  3. A graphic or photo may be used but not at the top of flyer
  4. Add coupons to the bottom along with your contact information.  If your business accepts mail orders, include mailing address along with the forms of payment accepted.
  • If your list is more than a couple of years old, then you can contact customers by phone, possibly during the day with a brief greeting and the reason for your call. Since you may be speaking to an answering machine, make it brief or less than 30 seconds, if possible.  You can also ask if they could leave …an email address.  Yes! No postal stamps needed!

However, due to people leaving their jobs for various reasons, try getting a personal email address instead of one belonging to a company.  Though your mailings may be harmless, they may be blocked by the company before reaching recipient just because they are not related to work.

Using Microsoft Office or similar office suite software is also helpful in this process.  If you get the professional version that contains Access, you can enter information and send to Outlook for emailing or import to Word for the Mail Merge function (which is excellent for large groups of addresses).  If not, you can use Excel or similar spreadsheet that can be updated and sorted as needed.  For instance, you may want to separate frequent or steady customers from prospective customers or those who seldom buy.  Once you get the information entered, sorted and grouped on the spreadsheet, you can copy and paste to a label print application.

Once you gauge the response, you can decide whether it is wise to buy a mailing list.

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Open More E-Wallets Now

April 23, 2012

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You got an idea to sell something online and found a way to bring your ideas to fruition. Whether sales are fair or nonexistent, make it easier for people to buy from you.
Can They See You?
There is a well-known educational institute that has the worst web layout for their bookstore. The link to buy books is almost aligned with the web page header. Also, the average reader would have no way of knowing whether it’s a verbal command to ‘buy books’ or an actual link because the fonts are small, not underlined or bold. However, announcements, store hours and other miscellaneous information contain animated text, blinking banners and other attention-getting techniques.
This is one key component of communication. If someone asks you where the nearest place is to get a quart of milk, you are not going to list every store in the county. In this case, placing the objective of the site in its own space is best, preferably as close to the middle of the page as possible. Sometimes, people like to place the link to their wares or shopping cart to the extreme right but if you have your affiliate or link exchange ads in the right column, this may not be a great idea.
Think in terms of people reading from left to right and find a space that will help your text link or image stand out the most.
Can They Find You?
For a new online business, having your own shopping cart may not be the best idea right away. Taking shortcuts is fine for the beginning stages but if you can spare $10/month (average) for your own cart, then go for it.
Using e-merchant sites like eBay, Etsy and some smaller ones is great because it takes little or no money to get started, you can practice search engine techniques and there is a forum to socialize with like-minded persons who can give tips.
Because these sites are easy to join, many have jumped on the bandwagon and though your brand of glow-in-the-dark costume jewelry may have had some success in the past, you will have to step up your promotion game for better traffic. Think social media, articles, videos and anything else that you can do on a consistent basis.
Tell Them What They Are Really Getting
Etsy has a feature that prevents the use of words like ‘diamond’ in the product description. Most likely because the majority of the products sold are low-to-moderately priced. So if you come up with a line of jewelry that resembles a diamond, you have to describe it as an acrylic rhinestone or whatever material it really is.
Some people obviously do not operate this way. While we know that there are no certified (or legal) diamonds that are sold for $29/carat, there are such products advertised and unfortunately, a willing buyer with a valid credit card.
Telling the truth the first time around is important to your reputation but when describing a product or service, don’t be shy with the details. Materials used, color, approximate size and weight. Keep in mind that depending on the merchant or the host of your shopping cart may give a limited amount of space for the description. Also, for SEO purposes don’t start your description with clever or cute sayings.
Show Them Where to Put the Money
One mistake people make is placing their PayPal or Google Checkout badge amongst clutter like ads, banner links and other things that are just a distraction. If you have a limited amount of space, then place your payment link, badge or banner as close to the top of the page without it being close to the header. Remember that people read from left to right, starting from the top and downward from there.

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Jacking For Promotional Content

April 20, 2012

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Writer’s block is real and very frustrating. Some people take some time away from the monitor. Others may use writing aids such as a thesauri or my favorite, the Synonym Finder.

Then again, you can just “steal” it.
Many businesspeople from all walks of life will admit that their brand was “inspired” by another person’s works, especially those in the media.
Let’s see for ourselves.

 

  • The majority of the Food Network shows are based on a program by the late Julia Childs.
  • The artistry of Justin Bieber was inspired by everyone from the Beatles (funny hairdo upon debut), David Cassidy/Donny Osmond (singing style) and Usher (his mentor and fellow pop musician).

Even the vehicles we drive are inspired by another manufacturer that is known for a more luxurious product.

Truth is, can you blame these people for copying a winning formula? Well, when publishing online, Copyscape can flag you for infringement and should the originator of your words discover you, they can send a cease-and-desist letter via their attorney. And you’re back to square one with your block.

Getting the Goods
Most people become “inspired” by watching their favorites. While seeing them on TV or movies, hearing their music or reading their works, many get ideas they can use in their online brand.
For example, gloves can make a statement. Some may use them as part of their business logo, they transfer easily. If you’ve ever heard of the white glove treatment (impeccably clean) or even “the gloved one” (the late, great Michael Jackson) and even opera gloves are considered a sign or elegance as most women wear them to formal events and high-end performances (though they do make an occasional appearance at a male-oriented rock concert) then you realize that using a glove can be in a class by itself.
Be a Copy Cat
In marketing, a swipe file is a collection of promotions that can be used to create an entirely different product. In laymen’s terms, it can also be called a mash-up of ideas. So while you are watching your favorite medium, you can note little things that get attention.

If you are an aspiring recording artist, you might find MJ’s glove, David Lee Roth’s karate-style dance moves and Eminem’s play on words interesting enough to integrate into a brand that’s sure to separate you from the competition.
Same goes for writing content for your online brand, you can be inspired by campaigns or words from the past but don’t copy them word-for-word. You will lose credibility, may be named in a lawsuit and you have to ask yourself, does this really represent you?
Example – You are the maker of the best vegan food products ever. Everyone who has tried your creations says they are so good that they can’t tell the difference between your veggie patties and an all-beef hamburger patty.
Though using “Where’s the beef?” in your marketing campaign may be fitting, the truth is that unless you want to be known for being named in a lawsuit by the Wendy’s burger chain, don’t do it.

Article Marketing Companies are Watching Too
If you are a person who utilizes content management systems (CMS) as a way to market your brand, it’s best to take your time and write something original instead of copy someone else – even if that someone else is YOU. In recent, a growing number of content companies that pay via Google Adsense are using Copyscape and other content duplication software to find out if your article on the ‘benefits of organic goat milk for skin care’ can be found elsewhere. Even if you change a few words around, you may not be able to publish it elsewhere. If you do, don’t be surprised if it’s a place that doesn’t have a monetary compensation program.
This is why it’s important to be aware and get plenty of rest, so that your thoughts and ideas will be fresh most of the time.

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How to Get Ranked Higher in Google

April 18, 2012

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There are no secrets. You don’t have to pay some company you know nothing about. There are no tricks.
Every year many people start an online business with a good idea as to what type of product or service they represent, who their target audience is and where they want to be seen. How they will go about that may be a work in progress as well as why getting a high Google ranking is important.
And very necessary.

According to search optimization expert Don Kaufmann, here are the top five ways for your blog or website to get a higher rank on the number one search engine.

  1. Add fresh content often. This can be information about your industry, something entertaining that your audience can relate to or you can hire a ghost blogger to fill when you are unavailable. Even if all you can only post weekly, it is better than bi-weekly, monthly or whenever you feel like it.
  2. Post videos. If you do not have a Google or YouTube account, get one now! YouTube is the number one video-sharing and it is for this reason they have been acquired by Google in recent. Though there are many uploaded videos, you can share videos that are related to your industry. Even if all you have is a short podcast, use Movie Maker to import some interesting visuals. Once you edit, upload and tag it with the appropriate search terms, link to your Google Adsense account and begin generating revenue.
  3. Use longer copy. This can be debatable to some, especially if your blog or web page uses smaller (12 or less) fonts. You can either break long text (more than 400 words) into separate posts or use fonts larger than 14 and/or make your text bold.
  4. List you blog or website with the top online directories and sub-directories in your industry. Though many experts stress submitting your site to the Open Directory Project as the first step in promoting it, there are still many directories that will be of use as well. Search engines like Yahoo and Google, as well as specialized search sites like Eco-living, sports or any niche industry.
  5. Use badges and icons from credible organizations. Are you a member of a professional organization? Or a long-time member of the Better Business Bureau? Even if it’s a small online group, having an affiliation with a similar or known organization will get people more acquainted with what your brand is about.

So you see, this is nothing that some person overseas can do without knowing anything about your brand or what you’re about. While you can pay an outside contractor to do some of these tasks, you may find it easier to do this yourself and save a few dollars, especially if you’re just getting started or have limited resources.
Finally, being easily found and high ranking will also make it easier to participate in revenue marketing campaigns. Once you find a couple of companies to work with, then you can have an easy side income.

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Know the Competition Better than Your Friends

April 12, 2012

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If you’ve ever heard the expression, ‘Keep your friends close but your enemies closer’, that holds true, even if the competition are your actual friends.
It happens and many who have been in business for a while find ways to remain successful while maintaining healthy relationships with others in a similar business.
Find Them and Memorize Them
Some new online business owners may feel that their concept is really unique and stands out from the competition, especially those businesses that deal with visuals as their product. Chances are very strong that they are more wrong that leather in the summer.

One popular online business is retail, and yes, there is competition. In some cases, heavy competition as getting the initial inventory and necessary paperwork may cost little to nothing and unlike real estate; there is no required license to start a legitimate business.

So while it takes a special person to successfully sell a property, setting up an online shop can be done in as little as half an hour. While you may have an excellent promotional strategy, visitors may know about someone that offers the same thing but with perks.

Here are some places you can locate the competition –

• Better Business Bureau
• Clients
• Industry periodicals
• Libraries
• Networking
• Online forums
• Search engines
• Trade shows
• Websites
• Yellow pages

Staying Ahead of the Enemy
Not quite like the schoolyard bully as you don’t want to avoid the competition entirely. Here’s a great example below –
Sarah and Kelsey have been best friends since grade school. They both went to fashion design school in hopes of opening a boutique in an industrial district (cheap rent and this area was slowly becoming the “in” place for their target). Once they graduated, they found that their styles were like oil and water, so they opened smaller e-stores that were similar in design and selection.
Though the individual stores made decent sales on their own, the truth was that they sold the same items – only the colors may have been different. They even noticed newer grads from their alma mater as well as career-changers that were getting in the boutique biz. Sarah had an idea.
She would contact a DJ friend of hers to come in during peak periods to spin a few records and sell his mixtape, which sold fairly well. On the website, she set up a music player that would play samples of the mixtape. After a couple of requests from out-of-town clients, she placed it on the shopping cart page. After a while, she was able to make this arrangement for aspiring DJs in the area and she was able to hold fashion and art show.
Two years after their separation, Sarah was able to buy Kelsey’s shop as a second store. And though some of the newer stores tried the same idea, their execution was not as cost-effective as they did not use a barter system and used strangers that demanded pay.

___

Once you note what the competition does – that you could possibly do better without losing money – or, does not do that may be an added feature, find the least expensive ways to make this part of your image.

Slander in the Name of Love
In all communication, keep things professional. Never speak ill of the competition (though it’s more than OK to emphasize what you DON’T do) unless you know for sure that they are retiring from e-commerce altogether in the near future.

One person who started a successful blog some years ago, found herself in pretty hot water as she described, in great detail, the inner workings of the publishing industry. She had no shame in naming names and describing incidents in full detail. Even those who could care less about the industry, loved to hear the dirt. While she used a pseudonym, it was still easy for others to find her via IP address. So when it came time to lay off staff, she was one of the first to go and there were initially no job prospects in the industry.

Surprisingly, she promoted her blog, networked with others and landed some freelance work before deciding on law school.

While forum posters can say what you allow to be posted, take the upper hand and use more energy promoting what you can bring to your demographic.

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The Prophecy Letter – Setting Your Goals For 2010

December 29, 2009

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Prophecy Letter

When you do this exercise correctly, it is like when you go to the gym and workout a muscle, that muscle must get used to getting uncomfortable, stretching itself, pushing itself, tearing itself in a good way, making itself stronger by every movement.

The same goes with your life in every area.  We all must choose the direction of our life, where we will focus on things and what we will strengthen throughout our lives.

I ask you all to be vulnerable with yourself, put down your guard, no ego’s, no doubts, no fears, no second guesses, only total self confidence on what you want your life to be!

If you truly want the life you desire and deserve to come true in 2010.  Now don’t get me wrong, a lot of you reading this have amazing lives, however we all want and desire more in our lives, so that is what I am talking about here. I need you to set some time by yourself.  Grab some music that makes you think, that makes your emotions come out, makes the true you, the inner core of whom you are, come to light and not hide in the shadows anymore.

As you are alone, if possible, go to a place with a view, or your favorite place to be.

Take your journal, not a bunch of scrap paper where you will lose this.  Something that will withhold.

As you get to your place, put your music in, put your journal and stuff down.  Close your eyes… let the music start…take 7 long deep breathes, inhaling and exhaling slowly and deeply and enjoying every breath going into your mouth and nose, traveling down your air tube and filling your lungs with life.

As you breathe, concentrate on the air circulating through your lungs, windpipes and mouth and nose…. Listen to the air move, to your heartbeat, focus only on your breathing… relax as you are doing this…. After the 7th breath… relax…. Keep your eyes closed and let your mind travel and recap what 2009 was about for you.

Think of the things you accomplished, the life experiences you got to have. The growth you have had in your own life, the lives you have personally impacted through your actions and words.

Then I want you to think of the things you did not accomplish, ask yourself why it didn’t happen for you, maybe it was because you gave up or shifted courses, maybe it was because of outside circumstances we could not control, however be honest with yourself.  Think of your 2009 goals you said you would go after and didn’t for whatever reason.  You must know everyone does this… we all make goals and don’t accomplish all of them. We are only human friends…however, we must do, review and then Redo.

The only way to get better is to look at things we could of improved on, things you should or should not do when it comes to getting the life you want.

After this is done… I want you to continue to close your eyes… take a few deep breathes again…

Then say out loud to yourself a few incantations J These are powerful… some of you reading this wont do any of this which is sad… the reason the leaders of your company and other leaders in this world, Tony Robbins, Matthew ferry, many others have the life they want and desire is because we are willing to do what is necessary, not care what others may think of how it looks or feels, because once you embrace these few simple things, watch what happens to your life, I hope you do this exercise to the fullest, with passion and power.

I want you to stand up… move your hands around, move in a circle, rock back and forth, whatever get you pumped up…

Then say to yourself the following

Everyday, in every way… I am getting better and better,

Everyday, In every way…. I am getting Stronger and Stronger

Everyday, In Every way,… I am becoming a better leader..

Then insert whatever you desire in your life… do this for 10 mins… continue to say over and over and over and over again the simple things that you desire in this life in 2010.  Movement, emotion, power… grasp it all and do this… say it loud, don’t get distracted by who is around or what they think…. To have what others never will… You must be willing to do what others won’t!  Are you willing?

Then once you find your power… your inner source of who you are and what you desire and deserve.

Sit down and take your journal out…

Then write the following on the top of the page..

December 31st, 2010

This is my life after the year of 2010, what an amazing year it has been for me… I am in awe of the things that have manifested in my life….(then you take it from there)

I want you to write in the following categories… at least one full paragraph of the following of what happened in your life this next year as it had gone and past and you write what you want…

These are the categories…

SPIRITUAL

HEALTH

MENTAL / EMOTIONAL

FAMILY

RELATIONSHIP WITH SIGNIFICANT OTHER

FINANCIAL

BUSINESS

CONTRIBUTION

SOCIAL

RECREATIONAL

WRITE WHAT IS GOING TO HAPPEN IN YOUR LIFE, THEN SHARE IT WITH SOMEONE YOU TRUST… IT DOES NO GOOD TO MAKE THIS AND NOT SHARE IT WITH SOMEONE YOU TRUST TO KEEP YOU ACCOUNTABLE ON WHAT IS ABOUT TO HAPPEN IN YOUR LIFE.

Make a copy of your letter, laminate it and Read it DAILY!

GOD BLESS YOU ALL… I LOOK FORWARD TO SEEING YOU GET WHAT YOU WANT, DESIRE AND DESERVE IN 2010.  HAPPY NEW YEAR!

TO YOUR MASSIVE SUCCESS IN 2010,

I APPRECIATE YOU ALL.

YOUR FRIEND,




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